Millennials in the workplace are fast becoming the most sought-after workers in today’s job market. They are technology-driven and the fact that they do not know a world without the internet makes them very ‘tech-savvy’ and very appealing to employ.
Experts predict that by 2020, millennials in the workplace will make up 35% of the total global workforce. Therefore, understanding what attracts millennials to jobs is important for organisations to know.
What can organisations do to attract millennials?
A good online presence is a very important aspect that companies need to have. Online presence is vital as it is an indicator to millennials that the business is probably succeeding; and a successful, growing business is one factor that attracts millennials to a role.
Millennials in the workplace also have high-tech expectations. Investing in the latest technology is becoming critical to attracting and retaining the new talent. Especially since 93% of millennials say that up-to-date technology is one of the most important aspects of a workplace.
If you want to catch the attention of potential millennial employees, businesses need to capitalize on the many social media platforms. When 18-19 year-olds research prospective companies 25% use Facebook and 23% use LinkedIn. Here is an example of a company LinkedIn page.
The future of Health and safety is in the hands of the millennials and, in the not too distant future, with Gen Z individuals. The Health & Safety industry has been slower to make the transition to technology in comparison to other industries. However, those companies who do embrace software-based solutions in their health and safety responsibilities are more likely to attract the higher quality candidates from this generation.
What do millennials want from a job?
According to ‘Park Communications’ the four core values millennials look for in a job are:
- New opportunities – Millennials are more likely to stay with their employer if they have a clear career path and opportunities to grow. Well-rounded training is vital, ideally, that focuses not only on the individual’s roles and responsibilities but also their own personal development.
- Recognition – Real-time feedback and recognition is an important way to motivate and encourage millennials at work and is considered a low cost, high impact way to inspire loyalty and happiness.
- Communication – Short-term objectives are important to millennials. They also prefer regular check-ins over annual reviews
- Work/Life balance – Working from home and a flexible work schedule
Do we practise what we preach?
Speaking of millennials in the workplace! Safety Media have recently had an intern working at the company for 3 months as part of his degree. Jake Brookes commented that:
“The organisational culture at Safety Media is fantastic. The working environment is a very happy and relaxed one and I felt a part of the group from the minute I started working there. I have also had the chance to take part in their monthly team events and their modern office environment with recreational areas made me feel at home. I have also been fortunate enough to make use of some cutting-edge technology while on my placement which has made a huge difference to how I view everyday workplace tasks.”
At Safety Media, Employee satisfaction is of the utmost importance to us. As part of our recognition programme, we run monthly team events to say thank you for the hard work and dedication our staff gives us. You can find out more about these events in our team event gallery »
Get ready for the millennials
In the millennial market, employers are expected to offer more. The solutions from Safety Media offer a variety of compliance and soft skills e-Learning courses on top of the compulsory health and safety-based titles. These are available for free as part of our standard open license which means that when choosing to use Safety Media health and safety titles as your compulsory training you can also offer additional titles as a “value add” to your staff at no additional cost to you.
For example, as recognition is one of the core values millennials look for; our ‘conducting appraisals’ course can help your managers correctly conduct an appraisal, identifying strengths and help give recognition to employees effectively.
The ‘communication’ e-Learning course we provide looks at all aspects of communication; what it is, the barriers of communication and the communication process. This will help employees develop personal skills and recognise the importance of tailoring your communication to the receiver.